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Separated By Connections, Betrayed by Facebook! Holy Carp are we watching the demise of social media's early giants?

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Created: 19 March 2018

Oh boy there's so much I don't say on the blog. I'm dedicated to limiting my ranty stuff.

Today is not the day to keep quiet.

I'm the bunny who got the Social Media job for the band and I've had my head in the web for a while.

A few years back we kind of opted to say 'no' to ME ME ME LOOK AT ME SUBSCRRRRRIIIIBBBEEEEEEE.

Not us.

After Myspace (oops) and then 3 Facebook approaches,4-5 different people working on social media, with effort, 10 years and $ - and

it.has.not.worked.

For us. 

LIKE ME LIKE ME. 

Why? Surely we're doing something wrong? Just add more money, more effort, MORE LIKE ME LIKE ME SUBSCRIBE!!!

Spend my time and energy to be popular rather than doing, um, what is it we do again? 

Send out so many emails that people block us? DEMAND attention!

It's the attention wars (yeah you heard that phrase here a few years back).

Produce a weekly show about nothing so that Youtube will get more viewers and sell ads?

Tweet my breakfast. Send selfies all the time. 

LIKE ME

Or...maybe our contrarian viewpoint was simply because we've been online so long. I don't mean since 2007. I mean cos we're all Tech Veterans since Web 0.1.

FB and SM worked for those who already had a profile coming out of the late C20. For new stuff? well..

It takes time to assess. I have.

Here's something that really rang my bell.

This is a pic from @r0zetta doing some analysis. 

These are network charts based on analysis of fake accounts. See how they don't connect.

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Social Media has created a universe of micro universes.

People separated in experience, with no connections between system. And these are the bots. You don't even know they're bots.

You're not connected to one another, you're in a pocket universe. Ouch. What an illusion.

I love the web. Social media is great. The existing players have made mistakes that were hard to understand until time had passed.

Betrayed By Facebook

The news that Facebook is shocked, shocked to find that corporate, political and State Actors have 'fraudulently' used facebook to sell users out to Bots, Trolls, Propaganda Farms and Evil Doers is commendable.

Thank you facebook. I always knew you were on our side.

Until you started limited 'organic' (non paid) reach to our community.

Until you started scripting our lives to 'monetise' things.

Until you fostered Corporatisation of our Humanity.

Until you attempted to commoditise Life.

There are many things that people will forgive, and who am I to offer pebbles of wisdom to a collossus, but Game Theory does suggest that Pay Back is a bitch.

People don't like Betrayal.

Trying to get the Punters back in after you've betrayed them is hard. especially when their user behaviour was changing anyway.

Youtube. Google. Twitter. 

Youth depression. Manipulated Elections.

Lions, Tigers, bears, oh my.

Attention Wars have entered a new front.

Reputation Warfare.

All this stuff is fascinating to observe and to write about. I'll still keep playing with Social Media. Maybe not the same one's we've invested time and effort in, because maybe it's a dead end.

We like making albums, we like that you dear reader, help us to do that by contributing financially by buying/streaming whatever. That's a necesary part. That means we will always be interested in ways of engaging.

At the same time, we have pulled away from investment in time and effort in social media for the last 3 years.

Yep that's right.

By concentrating on what we're good at, we may not have achieved OMG 1,000,000 LIKES. We may not be able to tell ourselves that we're OMG SO MANY PEOPLE LOVE US.

Instead, we have made some good albums, spent time with people we love, played shows, heard other musicians who kick ass, worked with people we look up to, are inspired by, and even a few of our idols.

We've travelled. Written. Listened. Grown as humans and as a collective enterprise.

The CD is DEAD. Long Live Music.

Social Media May be dead/dying or transforming.

I'll keep an eye on it, play with, interact with it, and never make it the focus of our work.

FB may get throuhg its current scandal but I am wondering if it's too late and that people have changed behaviour.

Fascinating.

Read more: Separated By Connections, Betrayed by Facebook! Holy Carp are we watching the demise of social...

Front loading and road testing.

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Created: 17 March 2018

Ah it was good to be back. 

Each time at Coogee, Mr Wizard wants to start with POWAH! POWAH!

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....aaaaand we wind up starting with Every Where Feels Like Home.

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Which can be a surprise for those listening when we switch over to the POWAH set.

Well not exactly the POWAH set but we wanted to try the new stuff, and that's electric.

I do try to provide warning to those assembled, there are two guitarists with amplifiers. It's not metal but there will be some sound.

Speaking of amps, Mr Wizards new Vito rig is wonderful. I'll ask him to post some details.

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Last night we had a chance to road test 4...no...6 of the songs from the next project.

The next batch are another interesting yet understandable mutation. Brother Bill has a depth of complexity to his work and it shows in this lot.

This is the first time we've used Multi Track at the Demo stage, leading to more dubs, more layers.

There's still the abbreviated musical syntax Mr Wizard likes from modern Japanese music, Brother Bill has been able to absorb and distill it. More Paul than Paul.

The arrangement on 'I disappear' echoes stylistic choices we've made/continue to make, excepting that it's an even more refined version. Brother Bill is one scary dude.

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Taken together, playing these new songs in a bracket shows the relationship in thought, something that is consistent across each of the things we do. As the thought changes, the music changes, or vice versa.

10 years in and continuing to take risks and mutate. Heh.

Mutato Potato!

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Songs come and go from the setlist until turning the page remembers an old forgotten favourite.

It's still risky to do new stuff. wonderfully risky. I'm still iffy on the vocals, the words, the guys on arrangement.

Yet casting our ears back over the last 10 years they feels like songs from another century, and maybe that's the case.

Read more: Front loading and road testing.

Farewell Stephen Hawking and the Heavy Bombardment Period

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Created: 14 March 2018

True Fact: Mr Wizard originally proposed a name for our band - Blues Factor 4. Yep. Sci Fi is in our DNA. 

If we have thought afar it is because we stand upon the shoulders of giants.

Thank you Stephen Hawking, godspeed.

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This week we started work on the Starlight Suite element of the Dark Skies project. Brother Bill found a structure, the Solar system.

Idea's and guide tracks are coming into my inbox at dinosaur threatening speed. Between the other songs Mr Wizard, Rosie and Brother Bill are sending my way, I'm calling this the Heavy Bombardment Period.

Space is in our minds right now.

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In addition to Hawking radiation and continuing to popularisie science, Stephen Hawking may have been an inspiration in another way: to do what you can, no matter what your circumstances, for as long as you are able.

Ever forward, onward traveller.

Read more: Farewell Stephen Hawking and the Heavy Bombardment Period

Congrats to Team8

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Created: 13 March 2018

Congratz to Team8 for a clean sweep of round 137 on Game Of Bands, with our very own MJEB on VOX! This Dungeons & Dragons themed song is a hootl

Carl, our Golden Roadie and I were doing errands and listening to this track the whole time. This could be a big dance number I reckon.

 

Read more: Congrats to Team8

Stormcellar at Coogee Diggers Friday 16th March

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Created: 13 March 2018

This Friday night we're in Coogee at The Bunker at the Coogee Diggers club.

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Read more: Stormcellar at Coogee Diggers Friday 16th March

Beauty in the detail, managing the social media, the 1800 hours, listening in a time of talking.

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Created: 11 March 2018

There's a great joy in solving the basic problems. The solutions themselves are often as much fun as the underlying objective.

Working out how to do the writing part of Jo's project leads to consideration of the logistics of managing the trip to the bush or from the bush to the city.

Of course, Jo wouldn't agree that she's in the Bush. Those who live in the Bush consider themselves to be living in the country.

Those living in the suburbs still think of themselves as living in the city.

What do people in the bush think of themselves living in?

One in the bush is worth two in the country?

These are questions I am determined to answer. Someone's got to.

Managing the Social

I've been highly suspicious of social media for some time. I remain suspicious.

It yields not to my understanding and I cannot apply electricity to the people who operate these entities in a way that would produce, if not truth, then an amusing shriek.

Ahem.

Um.

We have some down time with shifted plans.

The 1800 Hours

I did some math. That's the time investment in touring, prep, etc. There's a few things we could also do with that time.

That includes stripping out and rebuilding some web stuff and redoing our social media stuff. Yet why?

I'm 'meant' to. Why?

Listening in a time of Talking

More material is uploaded to youtube than the human species has time to watch.

The world has gained a megaphone, we shout over one another. We seek approval in checks and ticks on screen, rather than in our own satisfaction.

It's faster. It's encouraged by those who feed upon it.

Yet we're more than simply ego.

We'd miss the preen, we'd miss the peacock. Why not revel in the foibles of our species. 

Still, we're more than that.

Over time, as we know we want to love and be loved, we'll listen more and shout less. I guess I'm speaking for myself, contradicting even the thought by, well, speaking.

I'm reveling in these foibles.

I'll also be buggering around with the social media stuff and going why the heck am I doing this.

This wonderful messy mystery.

Read more: Beauty in the detail, managing the social media, the 1800 hours, listening in a time of talking.

More Articles …

  1. Underground Fire and the Inland Sea.
  2. Under Dark Skies trip planned for weekend of 25th May
  3. MJEB Levels Up - Hardcore Nerdcore Dungeon party
  4. At rest in Sydney Cove - postponing the next US tour....again
  5. Managing Chaos With Chaos - or Lead With Fish. Recording overdubs from last session
  6. Actuality in Void, the Nadir of of music - or 100 years of silence & LGAT's
  7. recording with vintage guitars - I touched Pink Andersons Ding
  8. Local Influences Project - Invite 1
  9. Local Influences Project - Calling all cellar dwellers
  10. Congratulations to our Beyond 5D Remix Comp winners
  11. Shelter from the storm, prayers for Parkland.
  12. Sail Away (Cypher Remix)
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